Technological advances over the last decade have had a tremendous impact on the health services sector. In recent years, healthcare institutions started offering some informational and operational real-time services via the Internet. As part of their service enhancements and reinforcements, healthcare providers have introduced new, complementary mobile medical service technology. Similar to its predecessors, mobile medical service leads to enhanced convenience and empowerment for customers, as well as greater productivity and efficiency for medical institutions. Unlike its predecessors, mobile medical service is a mass-market tool.

 

By leveraging the high penetration rate of the mobile phone and increased popularity and security of Short Message Service (SMS), mobile medical service enables organizations to cost effectively reach nearly their entire customer base. As a result, healthcare institutions discovered new opportunities to drive innovative personalized services, attract high-end clients, and market to their customer base – all leading to lower costs, higher revenues and greater profits. Recognizing the value cellular messaging delivers to the health services sector, Cellact, a leading provider of mobile messaging solutions, offers a comprehensive solution that enables healthcare institutions to make the most of society’s mobile evolution.

 

Some studies have shown that by deploying text message notifications, the number of missed doctor appointments is reduced by 26%-39% and number of hospital visits by 33%-50%, thereby significantly increasing cost effectiveness.